Monday, March 24, 2008

Buying or Selling a Property? Pay Attention!


I was hoping to walk away with some inspirational material today after a visit with our Miniature Donkeys, Amber Rose and Benjamin. Well, I certainly did walk away with some ‘material’ but, being located on the bottom of my overshoe, it did little to inspire me.

In a near-vain effort to ‘walk off’ my new-found ‘inspiration’ I paced about near our barn in one of the few remaining drifts of snow. In that moment of dreadful futility, Amber and Ben’s message dawned on me: PAY ATTENTION!

I looked back over my shoulder to see Ben’s cheesy grin as he mused on my struggle. I thanked him for the guidance and he replied with a snort of approval while trotting back into the barn.

Indeed, it is very important to pay attention – especially when buying or selling property.

For sellers, it is absolutely vital that thought be given to the most effective marketing efforts available. Today, that means using the services of a professional agent – one that understands how to effectively market property with the goal of maximizing seller proceeds. This will likely require an understanding of broad-brush marketing techniques utilizing the latest technologies as well as an eye for the fine points of property presentation – or ‘staging’. Staging is basically a seller’s stepping back to identify and best remedy property conditions they may have grown accustomed to in their day-to-day living that might interfere with a buyer’s ability to see a seller’s home as their home.

Obviously a buyer needs to pay attention as well to find a property that best meets the buyer’s needs. Similarly, a service professional – spelled ‘REALTOR®’ - can provide equal value to a buyer. A house does not become a home unless it meets the needs of the owners. People occupy houses but they live in homes. By paying attention, a REALTOR® can hear what is most important to a buyer and help identify properties that meet the rational needs and thereby empower the buyer to make the emotional connection.

In summary, buying and selling in the real estate market should be a pleasant experience. To ensure your next transaction does not leave you feeling like you ‘stepped in something’, pay attention and hire a REALTOR®.

My next post will review a designation held by fewer than 4% of REALTORS® and how that designation adds exceptional value for both buyers and sellers. The designation is offered by the Council of Residential Specialists, the largest not-for-profit affiliate of the National Association of REALTORS®. Stay tuned to the REAL Blog For Real People!

1 comment:

Unknown said...

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